Thursday, May 21, 2009

Book & Wine Pairings

Recently I was talking with Sadee, a customer who also happens to be a marketing guru, about ways to boost sales. Since I also enjoy wine she suggested selling wine as well as books and start thinking of book and wine pairings. The Liquor Control Board quickly dashed my dreams of selling wine but book and wine pairings is something I can do.

Obviously red wine goes with mysteries, white with light fiction. Either will go with cooking since one has to have a glass while stirring the pots and pans. But beyond that I was stumped. This is harder than I thought. OK beer has to be consumed while reading Tom Robbins' new book B is for Beer. A good hearty Cabernet while reading about the latest political and current affairs, if only to drown one's sorrows.

What do you think? What do you like to sip? Come to our first Book & Bottle event on Friday evening June 12 at 7:00 and tell us your thoughts about books & wine. We'll also have some wine to taste while we talk. I hope to have a local wine buyer in attendance to facilitate the discussion.

In the meantime, I'll be doing more research. And I'd like to read your thoughts about what you drink while you read.